Research | Ah A Level Media S

Statement Of Intent

Q1. How do you intend to use the four areas of the media theoretical framework (media language, media representations, media industries and media audiences) to communicate meaning and meet the requirements of your chosen brief?

My brief is to produce a concise 3-minute music video for a narrative song by a fictional band signed to Beggars Group. The video will incorporate a diverse range of camera shots, editing techniques, mise en scene elements, and will feature at least two characters from different social groups. Using media language, I aim to establish visual and thematic clarity. The choice of camera angles, lighting, and visual effects will contribute to the emotional tone, synchronising with the song's narrative. The pacing of edits will align seamlessly with the music's rhythm, appealing specifically to young adults aged 18-25. The narrative focuses on themes of friendship, inclusion, and self-discovery, resonating strongly within this age group. Creative intentions align with Beggars Group’s ethos, emphasising narrative storytelling through music videos. Drawing on the company’s history of supporting diverse artistic expressions, my video will feature mise en scene set in a school environment. Visual elements such as props, costumes, and set design will reinforce the narrative, with the classroom symbolising the journey's beginning and hallway scenes depicting unity among characters. Intertextual links with Bastille's "Pompeii" will enhance the audience's connection, using symbolic elements inspired by the song's themes. Inclusivity and diversity will be promoted by representing characters like Yaser, Tyrese, and Daisy, embodying unique backgrounds for a relatable and inclusive atmosphere. The overarching theme of friendship and unity aims to resonate universally, encouraging viewers to reflect on their own relationships. Filming in a school setting enhances relatability, and adherence to music video conventions, such as performance shots and stylized editing, maintains genre standards. Editing synchronisation with the song’s rhythm and lyrics ensures a seamless flow, strategically timed transitions enhance emotional impact, and visual storytelling interprets lyrics through characters' expressions and actions, complementing the lyrical narrative.

On the website, I intend to seamlessly extend the music video narrative for the same audience using media language. Visually engaging graphics, fonts, and layout will mirror the music video's emotional tone. Vibrant colours and dynamic design elements will capture the attention of young adults aged 18-25, aligning with themes of friendship, inclusion, and self-discovery. The website content, written in concise and relatable language, will further connect with the audience, providing a cohesive online experience. Creative intentions for the website align with Beggars Group's emphasis on narrative storytelling. Reflecting the company's history of supporting diverse artistic expressions, the website will seamlessly integrate the music video's narrative elements. This approach resonates with the record company's ethos, creating a consistent and compelling storytelling experience for visitors. Lost Fortune’s identity will be conveyed through a visually cohesive and distinctive design on the website, utilising colour schemes and imagery from the music video to establish a recognizable brand identity. Incorporating codes and conventions of music-related websites ensures familiarity and ease of navigation. A user-friendly layout, clear menu options, and responsive design for various devices will be implemented. Interactive features like music samples, behind-the-scenes content, and a newsletter sign-up adhere to artist/band website conventions, providing an immersive and enjoyable experience. Consistent updates and news feeds align with industry standards, keeping the audience engaged and informed.

Q2. How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?

I intend to create a seamless and cohesive brand identity across the music video and website, acknowledging the digitally convergent nature of media production. The visual elements, color schemes, and imagery from the music video will be mirrored on the website, ensuring consistency. Both platforms will engage young adults aged 18-25 through vibrant aesthetics and thematic resonance. By maintaining a unified narrative and design approach, the audience will seamlessly transition between the emotionally resonant music video and the immersive online experience, reinforcing the brand identity of the fictional band "Lost Fortune" across these interconnected digital mediums.

Task 1

Who are The Beggars Group?

Beggars Group is a British independent record label conglomerate, founded in 1977 by Martin Mills. The company operates multiple labels including 4AD, Matador Records, Rough Trade Records, XL Recordings, and Young Turks. These labels have released music by a wide range of artists, including Arcade Fire, Bon Iver, The National, FKA Twigs, and Adele, among many others. Beggars Group is known for its commitment to supporting and promoting independent music, and has been an influential force in the music industry for over four decades.

History of The Beggars Group

Key historical points of the Beggars Group :

Founded in 1976 by Martin Mills in London.
The label's first release was a single by the punk rock band The Lurkers, which was followed by the release of their debut album, "Fulham Fallout."
In 1985, the label established a US division, Beggars Banquet US, which helped to bring British music to a wider audience in North America.
In the early 2000s, Beggars Group further expanded its reach, launching a digital music distribution company, Beggars Digital, and a music publishing company, Beggars Music
Today, Beggars Group remains one of the most influential independent record label conglomerates in the world, with a roster of artists that includes Interpol, Grimes, and The xx.

Task 2

The British record label conglomerate has signed many successful artists including Adele, Bon Iver, Tim Hecker and many more.

Singer

Adele

Adele is a British singer and songwriter. She was born on May 5, 1988, in Tottenham, London, England, and her full name is Adele Laurie Blue Adkins. Adele rose to fame with her debut album "19" in 2008, which included hit singles such as "Chasing Pavements" and "Hometown Glory". She followed up with her second album "21" in 2011, which became a global phenomenon and included popular songs such as "Rolling in the Deep" and "Someone Like You". Adele has won numerous awards for her music, including multiple Grammy Awards, and is known for her soulful voice and emotionally charged lyrics.

Folk Band

Bon Iver

Bon Iver is an American indie folk band formed in 2006 by singer-songwriter Justin Vernon. The band's name is derived from the French phrase "bon hiver," meaning "good winter." The group's music is known for its ethereal and atmospheric sound, featuring Vernon's distinctive falsetto vocals and intricate harmonies. Bon Iver's debut album, "For Emma, Forever Ago," was released in 2007 and received critical acclaim for its raw, emotional songwriting and minimalist production. The band has since released several more albums, including "Bon Iver, Bon Iver" and "22, A Million," and has won multiple Grammy Awards for their music. In addition to his work with Bon Iver, Justin Vernon has collaborated with a wide range of artists, including Kanye West, James Blake, and Taylor Swift.

Music Composer

Tim Hecker

Tim Hecker is a Canadian ambient music composer and sound artist. He was born on January 11, 1974, in Vancouver, British Columbia, Canada. Hecker is known for his experimental approach to sound, which incorporates elements of noise, drone, and glitch music. He has released several albums since his debut in 2001, including "Haunt Me, Haunt Me Do It Again," "Ravedeath, 1972," and "Love Streams." Hecker's music is often described as immersive and hypnotic, with dense layers of sound that create a sense of otherworldliness. He has collaborated with other artists, including Ben Frost and Daniel Lopatin, and has performed at numerous festivals and venues around the world. Hecker is considered a pioneer of the ambient music genre and has been praised for his unique and innovative sound.

Task 3

Adele - Hello

The music video for Adele's "Hello" was directed by Xavier Dolan and features several distinctive elements of cinematography, mise-en-scène, editing, and sound that work together to create an emotional and visually stunning experience.

Cinematography: The cinematography in "Hello" is characterized by a muted color palette, with most scenes taking place in a misty forest or inside an old house with faded wallpaper and peeling paint. The camera moves slowly and deliberately, capturing Adele's performance in a series of long takes that create a sense of intimacy and vulnerability. The use of natural light and shadows also adds to the melancholy mood of the video.

Mise-en-scène: The mise-en-scène in "Hello" is carefully constructed to create a sense of nostalgia and longing. The use of vintage props, such as a rotary phone and an old car, as well as Adele's costume choices, which include a classic coat and scarf, all contribute to the video's sense of timelessness. The dilapidated state of the house and its surroundings also suggest a sense of decay and loss, which adds to the emotional weight of the video.

Editing: The editing in "Hello" is primarily focused on creating a sense of continuity between the various scenes. The long takes and slow camera movements are punctuated by occasional cuts, which serve to emphasize the emotional impact of certain moments. The use of fades and dissolves also contributes to the dreamlike quality of the video, creating a sense of fluidity and movement.

Sound: The sound in "Hello" is characterized by Adele's powerful vocals, which are accompanied by a haunting piano melody and occasional percussion. The use of reverb and echo creates a sense of space and depth, while the dynamic range of the music serves to heighten the emotional impact of Adele's performance. The sound design also includes ambient noises, such as the sound of leaves rustling in the wind and the crackling of a fire, which contribute to the overall mood of the video.

In conclusion, the cinematography, mise-en-scène, editing, and sound design in Adele's "Hello" music video work together to create a haunting and emotional experience for the viewer. The use of long takes, muted colors, vintage props, and haunting music all contribute to the video's sense of nostalgia and longing, while the careful editing and sound design serve to heighten the emotional impact of Adele's performance.

Bon Iver - Holocene

The music video for Bon Iver's "Holocene" was directed by Nabil Elderkin and features several distinctive elements of cinematography, mise-en-scène, editing, and sound that work together to create a visually stunning and emotionally resonant experience.

Cinematography: The cinematography in "Holocene" is characterized by sweeping landscapes and natural beauty. The camera moves slowly and deliberately, capturing the beauty of the Icelandic landscape in a series of long takes. The use of natural light and shadows also adds to the ethereal quality of the video.

Mise-en-scène: The mise-en-scène in "Holocene" is carefully constructed to highlight the beauty and majesty of the Icelandic landscape. The use of wide shots and sweeping panoramas emphasize the scale and grandeur of the landscape, while the use of close-ups of the natural details, such as the veins of a leaf or the patterns on a rock, create a sense of intimacy with the environment.

Editing: The editing in "Holocene" is primarily focused on creating a sense of continuity between the various scenes. The long takes and slow camera movements are punctuated by occasional cuts, which serve to emphasize the beauty and majesty of the landscape. The use of fades and dissolves also contributes to the dreamlike quality of the video, creating a sense of fluidity and movement.

Sound: The sound in "Holocene" is characterized by Bon Iver's atmospheric and emotive music, which is accompanied by the natural sounds of the Icelandic landscape. The use of reverb and echo creates a sense of space and depth, while the dynamic range of the music serves to heighten the emotional impact of the video. The sound design also includes ambient noises, such as the sound of wind blowing through the landscape, which contribute to the overall mood of the video.

In conclusion, the cinematography, mise-en-scène, editing, and sound design in Bon Iver's "Holocene" music video work together to create a stunningly beautiful and emotionally resonant experience for the viewer. The use of long takes, sweeping landscapes, and natural sounds all contribute to the video's sense of awe and wonder, while the careful editing and sound design serve to heighten the emotional impact of Bon Iver's music.

Task 4

My Chosen Artist

EDEN

EDEN, also known as Jonathon Ng, is a multi-talented musician hailing from Ireland. He gained prominence as a singer, songwriter, and producer, known for his captivating blend of electronic, indie, and alternative pop genres. Eden initially garnered attention through his YouTube channel, where he released his original music and creative covers. His introspective and emotionally charged lyrics, coupled with his distinctive production style, have earned him a dedicated fan base. Eden's debut studio album, "i think you think too much of me," and subsequent releases like "vertigo" and "no future," have solidified his place in the contemporary music scene as a unique and innovative artist.

My Chosen Track

Eden - Fumes

My chosen track is Fumes by Eden. "Fumes" by EDEN is a compelling song due to its emotionally charged lyrics, seamless blend of electronic and indie-pop elements, and the collaborative synergy between EDEN and gnash. The song's introspective storytelling and atmospheric production create a resonant and immersive experience, making it a captivating track for listeners.

More Songs by Eden

Eden - Gravity

I like the song Gravity by Eden because it stands out as a remarkable song due to its evocative lyrics, skillful production, and poignant vocal delivery. The track delicately navigates themes of vulnerability, self-discovery, and the weight of emotions, resonating with listeners on a deeply personal level. The interplay of ambient electronic elements and EDEN's emotive vocals creates an atmospheric and immersive sonic landscape, enhancing the emotional impact of the song.

More Songs by Eden

Eden - Nocturne

I also like the song Nocturne by Eden because its a standout track thanks to its minimalist yet captivating production, allowing EDEN's emotive vocals to take center stage. The song's introspective lyrics delve into themes of solitude and self-reflection, fostering a sense of connection with listeners who relate to its contemplative mood.

Task 5

Dear Columbia Records,

I hope this letter finds you well. I am writing to request your permission to use the track "Fumes" by Eden in my upcoming media NEA work.

The message of the song and its powerful piano keys would complement my work perfectly, and I am confident that it will enhance the overall quality of my production.

The use of your song would be strictly for non-commercial purposes and would not generate any financial gain for me or anyone involved in the project. The song will only be used for educational purposes and will not be distributed or sold for profit in any way.

I understand that you own the copyright to the song, and I am willing to comply with any conditions or terms you may require. I am also willing to provide you with any additional information regarding my project that you may need to make a decision.

Your Sincerely,

Ahmed.H

Task 6

Audience Profile

As a 16-25-year-old, I am interested in contemporary pop and hip-hop music, and spend a lot of time on social media platforms like Instagram, TikTok, and YouTube. I use spotify on a regular basis to stream my favourite songs, and have a keen interest in fashion and style. I look for music that I can dance and sing along to, and appreciate videos that are visually engaging and relatable.

Meeting Expectations

To meet my expectations, I need to create a music video with a modern and dynamic aesthetic that is visually appealing and engaging. I should incorporate upbeat and catchy beats that are likely to get people dancing and singing along. Additionally, my music video should feature relatable themes that resonate with my target audience, such as love, freedom, and self-expression.

Attracting My Target Audience

To attract my target audience, I will use social media platforms to promote my music video and engage with my audience. I could collaborate with popular social media influencers who share the same target audience and have them promote my video to their followers. Additionally, I could use paid advertising on social media platforms to reach a wider audience. Another effective way to attract my target audience is by creating content that is shareable and easily accessible. I could create short clips or teasers of my music video that are specifically designed for social media platforms, like TikTok and Instagram. This will allow my audience to easily share my content with their followers, increasing the visibility of my music video.

Task 7

My chosen song is "Fumes" by Eden which goes under the genre of Indie Pop. Indie Pop is a subgenre of Pop music that incorporates piano melody and chord progressions as a key feature in instrumental backing.

Some conventions of the genre Indie Pop are :

Melodic Hooks: Indie pop is known for its infectious melodies that stay with listeners, enhancing the music's accessibility and appeal.
Introspective Lyrics: The genre frequently employs emotionally resonant lyrics that delve into personal experiences and relationships, connecting with audiences through relatable and heartfelt themes.
Genre Blending: Indie pop seamlessly combines elements from different musical genres, resulting in an eclectic and innovative sound that pushes creative boundaries.
DIY Approach: Indie pop artists embrace a do-it-yourself ethos, valuing creative freedom and rejecting mainstream norms. This ethos extends to self-production, promotion, and building grassroots fan communities.
Diverse Instrumentation: Indie pop songs utilize a wide range of instruments, including acoustic guitars, drums, synthesizers, and samples, contributing to the genre's distinctive sonic palette.

Key elements of Indie Pop music video I should include are :

Introspective Visuals: Indie Pop music videos often feature introspective and emotional visuals that mirror the tone of the lyrics and instrumental backing. These visuals might include close-up shots of the artist's face, scenes of reflection, or somber imagery.
Storytelling: Indie Pop music videos often tell a story that complements the song's lyrics and themes. These stories might be autobiographical, or they might be fictional narratives that explore similar themes.
Simple and Minimalistic Aesthetic: Indie Pop music videos often have a simple and minimalistic aesthetic, with a focus on the artist and their performance. This allows the audience to fully immerse themselves in the emotional content of the song.
Cinematography: Indie Pop music videos often use creative and artistic cinemat

Task 8

I have chosen the song Fumes by Eden for many reasons. Eden's 'Fumes' presents an ideal canvas for a captivating music video due to its emotionally charged narrative and atmospheric sonic palette. The song's introspective lyrics and haunting melodies create a mood ripe for visual interpretation, allowing for the exploration of themes such as longing, introspection, and the complexities of human connection. Its blend of electronic and indie pop elements offers a dynamic backdrop for storytelling, enabling the video to unfold as a visual journey that resonates with the audience's emotions and draws them into the song's evocative world.

I have chosen the brand name to be “AH Productions” as it's a great catchy name that captures the essence of creativity, versatility, and distinctiveness. Also it is a strong and memorable name that can help stand out from the crowd and make a lasting impact on the industry.

Potential Narrative Ideas

Some potential narrative ideas I may include in my music video are :

The actor is in a dimly lit, empty room, playing the piano and rapping while reflecting on their journey to success. The video could feature flashbacks to moments in their life that have led them to where they are today.
The actor is performing in a crowded club, but as the song progresses, the crowd slowly dissipates until only a few people are left. This could be a metaphor for the loneliness of fame and the sacrifices that come with success.
The actor is playing the piano and rapping in a rundown apartment building, with scenes of the other tenants going about their daily lives in the background. As the song progresses, the camera could focus on different tenants, each with their own story and struggles, and how the music brings them together.
The actor is playing the piano and rapping in a beautiful outdoor setting, with a small group of memories gathered around. The video could feature scenes of the memories corresponding to each other and the music serving as the soundtrack to relate.
The actor is performing in a high-stakes music competition, with the pressure mounting as the judges critique their performance. The video could feature the pianist/rapper overcoming their nerves and delivering a powerful performance, culminating in a triumphant moment of victory.
The actor is performing in a surreal dreamscape, with imagery that represents the passage of time and the loss of innocence. The video could include scenes of a clock ticking backwards, a garden in bloom and then wilting, and a tree shedding its leaves. The puppet imagery could be used to represent the different stages of life, from childhood to old age, and the ways in which we change over time.

Key Elements & Themes

Some key element and themes to include in my music video are :

Childhood Memories: The music video could depict the actor revisiting the memories of their childhood. The video could show them reminiscing about the past while they were young and carefree, and how they've drifted apart over time.
Love Lost: The music video could also explore the theme of lost love. The video could depict the actor sitting in an empty room, singing about a past love that they have lost. The video could show flashbacks of happier times, and how their love story came to an end.
Social Issues: The actor could be seen interacting with people who are suffering from various social problems, such as homelessness or addiction. The video could encourage viewers to be more compassionate towards those who are less fortunate.
Imagination: The music video could also be about imagination and the power of creativity. The actor could be seen performing in a magical world where anything is possible. The video could feature whimsical creatures and surreal landscapes that show the power of imagination.
Nostalgia: The music video could also explore the theme of nostalgia. The actor could be seen wandering through a city or a neighborhood, looking at old photographs and reliving the memories of his youth. The video could show how even though things change over time, the memories of the past never fade away.
Dreams: The music video could also be about chasing dreams and never giving up. The pianist could be seen performing on a stage, while in the background, his dreams are visualized. The video could show how even though it can be difficult to achieve your dreams, it's important to keep pushing forward.
Growth and Change: The music video could also explore the theme of personal growth and change. The actor could be seen going through different stages of his life, from a young person to an adult. The video could show how they have changed over time, and how they have become the person they are today.

Lyrics of Fumes by Eden

The morning light shines a lifeline
Escape is what I need
I should've listened last night, girl
This is beyond belief

That we keep falling for the lure of
Liquid confidence and lies
And we, skydive from walls we built
Dying just to feel alive

On the way down screaming

Woah, oh, oh
If all we have is time, then we'll be alright
Woah, oh, oh
It's not much, but it's better than nothing
Woah, oh, oh
We're running on fumes, but we'll make it through the night
Woah, oh, oh
It's not love, but it's better than dreaming

Oh, I'm on fire
There's a burning in my bones and in my eyes
These dreams they're taking hold, I just need time
Time

Building walls to burn them down
Cannonballs to watch me drown
You've got me lost in here and now
You've got me gone and lost and found
We only hang in evenings and I don't know what I'm thinking
But I know that I won't think it if I keep up with this thinking

All these dreams and all these plans we shared under the moonlight
They're dreams and plans that I have, I just don't know if you'll fit right
When I leave in the morning, and I kiss you and say goodnight
I kick myself until we kick it, should've told you goodbye

Coming home so late at night with clothes covered in sand
I don't know just what I'm missing, but I'm doing what I can
And if all we have is time, then we will find...

Lyrics Analysis

The morning light shines a lifeline

The "morning light" signifies a fresh start or hope, while "shines a lifeline" suggests a beacon of opportunity or escape.

Escape is what I need

The desire for "escape" implies a need to break free from something confining or distressing, possibly an emotional or challenging situation.

I should've listened last night, girl

This line hints at regret for not heeding advice or warnings "last night," and the addition of "girl" may imply a specific person being addressed.

This is beyond belief

The phrase "beyond belief" suggests astonishment or incredulity, indicating that the situation has reached an unexpected and extreme point.

That we keep falling for the lure of

The repetition of "we keep falling for" suggests a recurring pattern of being enticed by something, possibly suggesting a self-destructive habit.

Liquid confidence and lies

"Liquid confidence" implies turning to substances for courage, while "lies" adds a layer of deception and suggests a lack of authenticity in their actions.

And we, skydive from walls we built Metaphorically, "skydiving from walls we built" represents taking risks despite creating protective barriers, possibly referring to vulnerability and spontaneity.

Dying just to feel alive

A paradoxical expression that conveys the intensity of emotions, suggesting that taking extreme risks brings a sense of vitality even though it might be dangerous.

On the way down screaming

"On the way down screaming" could symbolize the tumultuous journey of taking risks, possibly paralleling the emotional rollercoaster of life.

Woah, oh, oh

A vocalization that emphasizes a feeling of urgency or strong emotions.

If all we have is time, then we'll be alright

This line reflects a resilient perspective, implying that as long as they have time, they can overcome challenges and be okay.

It's not much, but it's better than nothing Acknowledges the value in making the best of a less-than-ideal situation, even if it's not perfect.

We're running on fumes, but we'll make it through the night

"We're running on fumes" suggests pushing forward despite feeling depleted, and "making it through the night" symbolizes overcoming difficulties.

It's not love, but it's better than dreaming Highlights choosing tangible experiences over mere fantasies, suggesting a preference for reality even if it's not perfect.

Oh, I'm on fire

The metaphor of being "on fire" could signify intense emotions, possibly passion or turmoil.

There's a burning in my bones and in my eyes "Burning in my bones" implies an internal, deep-seated sensation, while "in my eyes" could refer to visible emotional turmoil.

These dreams they're taking hold, I just need time

Dreams are becoming more tangible and real, but time is required to fully realize them.

Building walls to burn them down

Metaphorically creating barriers only to dismantle them, suggesting self-sabotage or inner conflict.

Cannonballs to watch me drown

The metaphor of "cannonballs" implies self-destructive behaviors that result in negative outcomes.

You've got me lost in here and now

Feeling disoriented and consumed by the present moment.

You've got me gone and lost and found

A play on words that suggests fluctuating between being lost and found, possibly in the context of emotions.

We only hang in evenings and I don't know what I'm thinking

Limited time spent together and confusion about thoughts and feelings.

But I know that I won't think it if I keep up with this thinking

Recognizing the need to stop overthinking and second-guessing.

All these dreams and all these plans we shared under the moonlight

Shared aspirations discussed romantically under the moon's glow.

They're dreams and plans that I have, I just don't know if you'll fit right

Uncertainty about how these dreams align with the reality of the relationship.

When I leave in the morning, and I kiss you and say goodnight

A portrayal of a fleeting connection, characterized by morning departures and nighttime farewells.

I kick myself until we kick it, should've told you goodbye

Regret for not ending things sooner, implying that prolonging the situation is self-punishment.

Coming home so late at night with clothes covered in sand

An image of returning home after engaging in some sort of activity, possibly carefree and impulsive.

I don't know just what I'm missing, but I'm doing what I can

A sense of uncertainty and effort to fill a void, even if it's not fully understood.

And if all we have is time, then we will find... Embracing the idea that time might provide answers or solutions.

Task 11 & 12

The synopsis of the music video is that the music video is depicting the emotional journey of three generations Luke.W, Lewis.F, and Charlie.J united by the memory of their deceased father and a yearning for closure. Waking up in a serene field, Luke and Lewis find an enigmatic note from their father, urging them to meet at a bench by 8pm. Throughout the day, they rush across landscapes of longing and reflection, striving to reconcile their bonds and beat the clock. The video alternates between scenes of determined running and evocative flashbacks, encapsulating their familial connections and emotions. At twilight, they reach the bench, a mix of exhaustion and anticipation painted on their faces, only to realize they've missed the appointed time. Seated, they feel their father's presence enveloping them, surpassing reality. However, as they wake again, the bench stands empty, leaving them puzzled. A lingering note symbolizes their ethereal bond, forged through memories, dreams, and their shared pursuit of closure. The narrative :

*Exposition:
The video commences with a wide shot of a serene field at sunrise. Luke and Lewis are shown sleeping, side by side, amidst the tranquil landscape. This shot symbolizes a liminal space between the living and the departed. A close-up shot reveals their peaceful expressions as they awaken, introducing the two characters. In a medium shot, they discover a folded note on the ground beside them.

Rising Action:
The camera switches to an overhead shot as they unfold the note, their puzzled expressions visible. The camera cuts to a close-up of the note's words: "Meet me at the bench by 8pm, Dad." Luke and Lewis exchange glances, and their determination is depicted through shots of them getting up and looking around, framed against the picturesque backdrop. A series of dynamic shots follows as they start running across various landscapes, capturing their determination and urgency. Wide shots capture the expansiveness of the environment, emphasizing their journey's scope.

Climax:
As the day progresses, the camera shifts between shots of them running and shots of their father, Charlie, appearing in their thoughts through flashback sequences. These flashbacks are presented with a soft focus, highlighting their emotional significance. The climax is marked by a montage of their faces, showing a mix of exhaustion, anticipation, and emotion, as they reach the bench at sunset. The camera then zooms in on their expressions as they realize they've missed the 8pm deadline.

Falling Action:
A medium shot depicts Luke and Lewis seated on the bench, their posture reflective and their expressions crestfallen. The camera captures their conversation through alternating close-ups, conveying their emotional exchange about missing the time.

Resolution:
Suddenly, a shot from their point of view reveals an empty bench. The camera pans down to reveal the folded note lying on the backrest. This shot emphasizes the absence of their father while preserving the note as a symbol of connection. The final shot widens to show Luke and Lewis walking away from the bench, their silhouettes against the dimming twilight. The camera captures their departure from a distance, suggesting the continuation of their journey. As the camera gradually fades to black, the last shot lingers on the note, symbolizing their shared quest for resolution and the enduring connection between generations.

Performer

Luke Welsby

Luke.W is a pivotal character in the music video embodying the interplay between past and present. He's a contemplative young man, determined to reconnect with his departed father's memory. His introspective nature drives a physically demanding journey alongside his grandfather, Lewis, reflecting his commitment to bridging generational divides. Driven by curiosity and hope, Luke.W's emotional evolution throughout the narrative reveals a deepening understanding of intangible connections and the universal desire to sustain relationships beyond the tangible realm. His journey, symbolic of the pursuit of closure, echoes the enduring power of memory and shared experiences, highlighting the lasting impact of loved ones even in their absence.

Thank you to Luke.W for his dedicated volunteering in my music video, where his exceptional commitment and talent have significantly enriched the narrative, making a lasting impact on the project's success. His NEA website can be found below by clicking on the icon

Performer

Lewis Furlong

Lewis.F, a pivotal character in the music video that represents the wisdom of generations and the enduring family bond. As Luke.W's grandfather, he navigates memory and loss, evoking an emotional journey that reflects the universal quest for connection. With a weathered yet compassionate appearance, he embodies a quiet strength, serving as both guardian and mentor. His commitment to preserving family ties is evident through his physical journey with Luke.W, symbolizing the healing power of shared memories. Lewis.F's transformation from guide to an individual with his own emotional journey, as depicted through flashback sequences, highlights the impact of his late son's passing. His presence underscores the timeless strength and wisdom of family ties, offering a poignant reminder that connections transcend time and inspire the future.

Thank you to Lewis.F for his dedicated volunteering in my music video, where his exceptional commitment and talent have significantly enriched the narrative, making a lasting impact on the project's success. His NEA website can be found below by clicking on the icon

Perfomer

Charlie Jones

Charlie J is a pivotal presence in the music video who is a departed father who extends beyond the physical realm through memories and a folded note. His musical legacy resonates as he skillfully communicated emotions through his guitar. His flashbacks weave a tapestry of moments with his family, bridging the past and present. The note, inscribed "Meet me at the bench by 8pm, Dad," propels his son, Luke and his father Lewis, on an emotional journey. Charlie's absence prompts introspection, yet his influence is profound, guiding his family toward understanding, closure, and a deepened connection. Symbolizing the enduring power of love and memory, Charlie J's character encapsulates the essence of the narrative, underscoring the timeless bond of familial relationships.

Thank you to Charlie.J for his dedicated volunteering in my music video, where his exceptional commitment and talent have significantly enriched the narrative, making a lasting impact on the project's success. His NEA website can be found below by clicking on the icon

Task 13

Choosing locations for a music video is essential as it significantly contributes to the visual storytelling and overall impact of the video. The right locations can create a powerful backdrop that complements the mood, theme, and message of the song, enhancing the viewers' engagement and connection with the music. Well-chosen locations add depth, aesthetics, and context to the video, elevating the viewing experience and leaving a lasting impression on the audience.

All locations will not be needing specific permits and permission for filming and I intend to not go against the guidelines provided by the owner management. I will be mindful of the surroundings and will go out of my own way to make sure I leave the location as it was.

Here is my location recce for my music video. I legally hold the permission and license for these photos since I took them. I have also given a detailed explanation as to why I have picked them.

Location 1 - BS41 9JN

Ashton Court

Filming a music video at Ashton Court is an exceptional idea that presents a multitude of creative opportunities through different camera shots and perspectives. The expansive open fields provide an ideal setting for close ups and long shots and establishing shots, capturing the performers against the vast landscape and conveying a sense of grandeur. The majestic Ashton Court Mansion can be showcased through wide-angle shots and framing techniques, highlighting its architectural beauty and creating a sense of awe. The woodlands and tree-lined paths offer possibilities for dynamic tracking shots, following the performers as they navigate through the natural surroundings. Utilizing the rule of thirds and framing techniques, the video can achieve visual balance and interest by placing the performers in various positions within the frame. Ashton Court's diverse backdrops allow for experimentation with unique perspectives, camera angles, and compositions, ensuring a visually captivating music video that engages viewers and complements the artistic vision of the song.

Location 2 - BS20 0HU

St Katherine’s School

Filming a music video at St. Katherine's School in Ham Green is a compelling idea that offers a unique and visually interesting location for creative camera shots and perspectives. The school's architecture provides a backdrop for a variety of shots, such as close ups and long shots and establishing shots, capturing the performers within the school's grounds and showcasing the size and atmosphere of the location. Different perspectives, such as framing the performers through doorways or windows, can add depth and intrigue to the visuals. Utilizing the rule of thirds, the video can achieve a balanced composition by placing the performers in specific positions within the frame. The school's interior spaces can be explored through dynamic tracking shots, revealing different areas and creating a sense of movement. By incorporating these camera shots and perspectives, the music video can not only showcase the unique features of St. Katherine's School but also add visual interest and depth to the overall storytelling, capturing the essence of the song in an engaging and visually captivating manner.

Location 3 - BS3 2JX

Clifton Suspension Bridge

Filming a music video at Clifton Suspension Bridge is a brilliant idea that offers a visually stunning and iconic backdrop for captivating camera shots and perspectives. The bridge's majestic architecture and panoramic views provide an opportunity for breathtaking close ups and long shots and establishing shots, showcasing the performers against the backdrop of the bridge and the surrounding landscapes. Different perspectives can be explored, such as framing the performers against the bridge's intricate details or using the rule of thirds to create visually pleasing compositions. The bridge's height and scale can be captured through overhead shots or unique angles, emphasizing its grandeur and creating a sense of awe. By utilizing a combination of dynamic tracking shots, sweeping crane shots, and intimate close-ups, the music video can take viewers on a visual journey, highlighting the beauty and allure of the Clifton Suspension Bridge while adding depth and visual interest to the storytelling of the song.

Location 4 - BS20 0HL

Ham Green Nature Reserve

Filming a music video at Ham Green Lake is a fantastic idea that offers a tranquil and picturesque setting, allowing for a range of creative camera shots and perspectives. The serene waters and surrounding natural beauty provide an ideal backdrop for close uong shots and establishing shots, capturing the performers in the peaceful ambiance of the lake. Different perspectives, such as framing the performers against the reflections on the water or utilizing the rule of thirds to compose visually appealing shots, can add depth and visual interest. The location also offers opportunities for dynamic tracking shots along the shoreline or using aerial shots to capture the expansive view from above. By incorporating these various camera shots and perspectives, the music video can immerse viewers in the serene atmosphere of Ham Green Lake, visually complementing the mood and message of the song and creating a visually captivating experience.

Location 5 - BS3 2EJ

Ashton Gate Stadium

Filming a music video at Ashton Gate Stadium offers a multitude of advantages from various perspectives. Firstly, the stadium's grandeur and expansive surroundings provide an ideal backdrop for showcasing opulence and extravagance, amplifying the concept of wealth. Wide-angle establishing shots capturing the stadium's magnificent architecture and panoramic views will set the tone and visually emphasize the theme. Additionally, employing close-ups on the artist and their partner during intimate moments can evoke feelings of love and affection, effectively conveying the central theme. By juxtaposing the vastness of the stadium with the intimacy of these close-ups, the video can create a striking contrast, highlighting the interplay between love and wealth. Long shots, capturing the artist against the backdrop of the stadium's vast seating areas or even a drone shot soaring high above the stadium, can convey a sense of grandeur and emphasize the scale of both the location and the concept. Overall, Ashton Gate Stadium offers an excellent visual canvas that, when combined with a careful selection of camera shots, can bring to life the intertwining themes of love and wealth in a captivating music video.

Location 6 - BS1 6QF

Temple Meads Train Station

Filming a music video at Temple Meads train station presents a unique opportunity to create a visually compelling narrative. The station's historic architecture and bustling atmosphere offer a distinct backdrop that can symbolize the intersection of love and wealth. Establishing shots capturing the station's grand entrance, iconic clock tower, and platforms can set the scene with a sense of timelessness and evoke the feeling of a grand journey. Close-ups on the artist and their partner amidst the movement of commuters and trains can portray an intimate connection amidst the chaos, emphasizing the theme of love. Long shots showcasing the station's vast concourse or capturing the artist walking along the platforms can evoke a sense of ambition and wealth. By juxtaposing the artist's emotional journey against the backdrop of a busy transportation hub, the music video can explore the complexities of love and wealth in a visually captivating way.